Chief Marketing Officer
We are currently recruiting in for a leading Hospital in Kenya
Job Title Chief Marketing Officer
Reporting To Chief Executive Officer
Primary Job Responsibility
• Business Development - Handling sales and marketing team
• Business Generation and Relationship building with existing clients – Taking the responsibility of the total revenue target of the Institution (Including business generated from Preventive Health Checks, In Patient, Out Patient, Branding, PR, Media, Communications & other activities)
• Responsible for brand promotion through Media, PR, Communication, Outdoor campaign and other activities.
• Implementation of Marketing Strategies – Health Awareness Lectures, Health Screening Camps, Health Shows, Value Added Services and efforts to position the brand, as the preferred Healthcare Services provider.
• Organising CME Programs, partnership with neighbourhood clinics for Critical Care, Cardiac Clinics for business promotion.
• Identifying Referral Centres across all cities and other countries to increase the referral business.
• Participating in the CSR activities of our customers, by the way of organizing health camps and other activities.
• Job involves co-ordination with Specialist doctors, meeting with Corporate Heads, Co-ordinates with other locations and PR activities related to Healthcare Services.
Medical Marketing Team
Duties
1) Meeting the multi- specialty consultants and convincing them for the referrals
2) To meet 7-8 doctor’s per day
3) Organizing the CME’s in local and outstation to promote our brand
4) Organizing the CAMP in and around to fetch walk-in patients(Monthly 2 per executive)
5) Empanelling potential consultants to the system
6) Bringing more consultants to system by giving them admission rights
7) To maximize our cardiac procedure by giving more visiting CATH lab rights cardiologist
8) Organizing IN House CME’s with multiple specialties
9) Organizing Health awareness campaign/activities
10) Opening the referral centers in the potential locations near to the hospital radius
11) To Tie-up more number of Nursing homes for the critical care tie-up
12) To Maintain the Updated database of the doctors
Responsibilities
13) Directly responsible for the growth of revenue
14) Directly or Indirectly responsible to bring more walk-in’s to the hospital
15) Directly responsible for the brand reach among the doctor’s fraternity
16) Directly responsible for the volume growth of procedure
17) Directly responsible for the value growth and specialty growth
Corporate Marketing Team
Duties
1) Collect the Database of entire Corporate sector which includes PSU’s , Private sectors companies
2) Collect the database of the entire Insurance Companies
3) To approach the companies and sign the MOU with companies for the Pre-employment check-up , Annual Health check-up and for IP referrals
4) To organize the Health Talks in corporate (Minimum 2 per Executive)
5) To organize the Health check-up camps in the corporate for the employee’s
6) To Tie-up with all the banks(Both Private and public sector) for Health check-up’s
7) To promote the Health Screening in all the corporate
8) To Meet all the Corporate Medical Officer and engage them in some Health awareness programme and main a rapport with them.
9) To Organize the Health awareness camp all the opportunities like special days, schools, parks, and Beach.
10) To conduct the outdoor activities and the promotional works
Responsibilities
1) Responsible for the Brand reach to all corporate customers and public
2) Directly responsible for the growth of credit business
3) Directly responsible for the Growth in Health Screening
4) Directly or Indirectly responsible to bring more walk-in’s to the hospital
5) Directly responsible for the volume growth of procedure
6) Directly responsible for the value growth and specialty growth
PR and Media
Is to ensure the complete support for the sales team in the branding aspects
Internal Branding
1. To Ensure all the Internal Branding and signage are effectively placed
2. To Ensure all the patients who visits the hospital carries the branded collaterals
3. To ensure all stationeries are branded which ever used by doctor, pharmacy, laboratory etc... are branded properly
4. To display all the updated press releases and other like specialty promotional campaigns are designed and displayed legibly
5. To organize the specialty camp on the specific desired specialties to promote procedures and specialties
6. To Finalize the individual specialty promotional collaterals and the tariff master
7. Organizing the doctors get to gather programme in the some special occasions along with the entire team.
External Branding
1) Responsible for finalizing the creative’s for the hospital brand promotion
2) Responsible for the outdoor branding options like Hoardings, signage’s etc.
3) Responsible for the complete control of the press coverage of hospital and specialties e.g. advertorials , doctors bytes and paper advertisements
4) To prepare all the specialty collaterals for the marketing Team to be delivered to the doctors during the sales call.
5) To organize the press release or conference regarding the rare surgeries performed by the consultants
6) To join with sales team during the special campaigns to promote brand by designing the effective collaterals for both in-house and outdoor marketing e.g. Fliers, danglers, posters and standees
7) To coordinate with the FM and other broadcasting agencies to make our brand popular and also effectively use them during the special campaigns
8) To coordinate with the corporate/HO team for implementing the special initiatives/ CSR’s launched at corporate
9) To effectively use the print , electronic and online media to promote our brand
Marketing Coordinator
Duties
1) Complete back end support to the sales and marketing team
2) Complete responsible to handle the patients referred through marketing , also should meet all the inpatients admitted on that particular day
3) To coordinate with the sales team for the health camp , CME or other promotional activities for organizing the required items for the particular event
4) To coordinate with the finance team for payment follow-up and prepare the cheque for the referral doctors and vendors
5) To maintain the updated database of the doctors whom the executives have met
6) To maintain the record of patients referred through executives and referral cheque process
7) To maintain the record of the vendors and maintain the track of the documents whenever demanded by the finance team
8) To send the regular letter communication to all doctors (monthly twice) and also to send the regular SMS to the doctors and patients
9) To handle the petty cash for the team day to day activities / expenditures and proper account has to be submitted whenever requested
Responsibilities
1) Completely responsible for maintaining the records what sales and marketing has done from day 1
2) Responsible for all stationeries and itenary report should be maintained
3) Responsible for all payment follow-up’s for Vendor’s and doctors
4) Responsible for handling the referred patient through marketing and all the IP patients
5) Completely responsible for the all back-end works of sales and marketing team.
If you are up to the challenge, have the necessary qualification and experience, please send your CV only quoting the job title on the email subject to leadconsultant@hrbpsolutions.c
Job Title Chief Marketing Officer
Reporting To Chief Executive Officer
Primary Job Responsibility
• Business Development - Handling sales and marketing team
• Business Generation and Relationship building with existing clients – Taking the responsibility of the total revenue target of the Institution (Including business generated from Preventive Health Checks, In Patient, Out Patient, Branding, PR, Media, Communications & other activities)
• Responsible for brand promotion through Media, PR, Communication, Outdoor campaign and other activities.
• Implementation of Marketing Strategies – Health Awareness Lectures, Health Screening Camps, Health Shows, Value Added Services and efforts to position the brand, as the preferred Healthcare Services provider.
• Organising CME Programs, partnership with neighbourhood clinics for Critical Care, Cardiac Clinics for business promotion.
• Identifying Referral Centres across all cities and other countries to increase the referral business.
• Participating in the CSR activities of our customers, by the way of organizing health camps and other activities.
• Job involves co-ordination with Specialist doctors, meeting with Corporate Heads, Co-ordinates with other locations and PR activities related to Healthcare Services.
Medical Marketing Team
Duties
1) Meeting the multi- specialty consultants and convincing them for the referrals
2) To meet 7-8 doctor’s per day
3) Organizing the CME’s in local and outstation to promote our brand
4) Organizing the CAMP in and around to fetch walk-in patients(Monthly 2 per executive)
5) Empanelling potential consultants to the system
6) Bringing more consultants to system by giving them admission rights
7) To maximize our cardiac procedure by giving more visiting CATH lab rights cardiologist
8) Organizing IN House CME’s with multiple specialties
9) Organizing Health awareness campaign/activities
10) Opening the referral centers in the potential locations near to the hospital radius
11) To Tie-up more number of Nursing homes for the critical care tie-up
12) To Maintain the Updated database of the doctors
Responsibilities
13) Directly responsible for the growth of revenue
14) Directly or Indirectly responsible to bring more walk-in’s to the hospital
15) Directly responsible for the brand reach among the doctor’s fraternity
16) Directly responsible for the volume growth of procedure
17) Directly responsible for the value growth and specialty growth
Corporate Marketing Team
Duties
1) Collect the Database of entire Corporate sector which includes PSU’s , Private sectors companies
2) Collect the database of the entire Insurance Companies
3) To approach the companies and sign the MOU with companies for the Pre-employment check-up , Annual Health check-up and for IP referrals
4) To organize the Health Talks in corporate (Minimum 2 per Executive)
5) To organize the Health check-up camps in the corporate for the employee’s
6) To Tie-up with all the banks(Both Private and public sector) for Health check-up’s
7) To promote the Health Screening in all the corporate
8) To Meet all the Corporate Medical Officer and engage them in some Health awareness programme and main a rapport with them.
9) To Organize the Health awareness camp all the opportunities like special days, schools, parks, and Beach.
10) To conduct the outdoor activities and the promotional works
Responsibilities
1) Responsible for the Brand reach to all corporate customers and public
2) Directly responsible for the growth of credit business
3) Directly responsible for the Growth in Health Screening
4) Directly or Indirectly responsible to bring more walk-in’s to the hospital
5) Directly responsible for the volume growth of procedure
6) Directly responsible for the value growth and specialty growth
PR and Media
Is to ensure the complete support for the sales team in the branding aspects
Internal Branding
1. To Ensure all the Internal Branding and signage are effectively placed
2. To Ensure all the patients who visits the hospital carries the branded collaterals
3. To ensure all stationeries are branded which ever used by doctor, pharmacy, laboratory etc... are branded properly
4. To display all the updated press releases and other like specialty promotional campaigns are designed and displayed legibly
5. To organize the specialty camp on the specific desired specialties to promote procedures and specialties
6. To Finalize the individual specialty promotional collaterals and the tariff master
7. Organizing the doctors get to gather programme in the some special occasions along with the entire team.
External Branding
1) Responsible for finalizing the creative’s for the hospital brand promotion
2) Responsible for the outdoor branding options like Hoardings, signage’s etc.
3) Responsible for the complete control of the press coverage of hospital and specialties e.g. advertorials , doctors bytes and paper advertisements
4) To prepare all the specialty collaterals for the marketing Team to be delivered to the doctors during the sales call.
5) To organize the press release or conference regarding the rare surgeries performed by the consultants
6) To join with sales team during the special campaigns to promote brand by designing the effective collaterals for both in-house and outdoor marketing e.g. Fliers, danglers, posters and standees
7) To coordinate with the FM and other broadcasting agencies to make our brand popular and also effectively use them during the special campaigns
8) To coordinate with the corporate/HO team for implementing the special initiatives/ CSR’s launched at corporate
9) To effectively use the print , electronic and online media to promote our brand
Marketing Coordinator
Duties
1) Complete back end support to the sales and marketing team
2) Complete responsible to handle the patients referred through marketing , also should meet all the inpatients admitted on that particular day
3) To coordinate with the sales team for the health camp , CME or other promotional activities for organizing the required items for the particular event
4) To coordinate with the finance team for payment follow-up and prepare the cheque for the referral doctors and vendors
5) To maintain the updated database of the doctors whom the executives have met
6) To maintain the record of patients referred through executives and referral cheque process
7) To maintain the record of the vendors and maintain the track of the documents whenever demanded by the finance team
8) To send the regular letter communication to all doctors (monthly twice) and also to send the regular SMS to the doctors and patients
9) To handle the petty cash for the team day to day activities / expenditures and proper account has to be submitted whenever requested
Responsibilities
1) Completely responsible for maintaining the records what sales and marketing has done from day 1
2) Responsible for all stationeries and itenary report should be maintained
3) Responsible for all payment follow-up’s for Vendor’s and doctors
4) Responsible for handling the referred patient through marketing and all the IP patients
5) Completely responsible for the all back-end works of sales and marketing team.
If you are up to the challenge, have the necessary qualification and experience, please send your CV only quoting the job title on the email subject to leadconsultant@hrbpsolutions.c
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