Brand Manager, Media and Foundation

By Live Lover -
Reporting to Communications and Sponsorship Manager, the job holder will be responsible for the development of media and Foundation strategy for Kenya in line with business objectives to drive awareness and brand equity for the KCB Group Brand and the KCB Foundation as well as business objectives of conversion, trial & usage.

Key Responsibilities
  • Develop the strategy for driving awareness and visibility for the KCB Foundation focused on affinity of +40% to match bank awareness and create the harmony of commerce & altruism for KCB.
  • Drive the paid media strategy by negotiating annual contracts with mainstream media and finding innovative solutions to drive awareness and distinctivity.
  • Grow owned media strategy to a 1:1 ratio versus paid media for engagement programs
  • Drive innovative communication channels at reasonable pricing e.g. branding of KCB buildings with digital solutions.
  • Set annual targets and KPI’s for media ROI and awareness levels for the Group brand & KCB Foundation.
  • Measure and track media ROI for Productivity & Efficiency measures.
  • Manage and develop all media and advertising needs for auxiliary units e.g. Procurement, HR etc.
  • Manage agency relationships (creative, PR, media, branding & sports agency) for procurement of the agencies, review and quality of service delivery.
  • Manage internal communication program for staff.
  • Manage research for Share of Voice (SOV), Monthly competitor advertising and industry trends, Media Publicity Index (MPI) and consolidate PR analysis for KCB Bank & Foundation.
Position Qualifications & Experience
For the above position, the successful applicant should have:-
  • Bachelor’s Degree in Marketing from an institution recognized  by Commission for University Education
  • Possession of a postgraduate degree or professional qualification in Marketing will be an added advantage.
  • Minimum of 2 years ‘experience in Media buying.
  • Minimum of 3 years’ experience in a Marketing or similar role.
  • Experience in Marketing & Sales.
  • Knowledge of Banking Operations.
  • Demonstrate excellent Planning and organizing skills.
The above position is demanding for which the bank will provide a competitive package for the successful candidates.  If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level e-mail and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke
To be considered your application must be received by Sept. 26, 2014.
Only short listed candidates will be contacted.
JOB REF: MKT 09/2014

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