Commercial Manager

REF CM/3/2014

Reporting to the Team Leader - supervising the Agency; Direct and specials; Department Heads, the position will entail optimizing Fountain Media Limited’s profitability by achieving its commercial revenue objectives.

We invite applications from qualified professionals with proven track records in a complex and highly competitive multi-media commercial environment.

Overall responsibility will be to formulate and coordinate advertising plans and implement them to ensure achievement of the revenue objectives for FML, by providing broadcast, radio and print advertising solutions to our clientele.

Role:

The successful applicant will be responsible for the following key result areas:

Plan and coordinate advertising sales strategies for broadcast, radio and print, while keeping in mind the brand profiles and products, to meet FML’s business objectives;

Grow revenue market shares across the sectors for the brand and product;

Negotiate annual advertising contracts with representatives of major advertising clients and companies;

Build relationships and facilitate client engagements;

Assist bureau chiefs to tailor-make and run their branch offices in a manner that meets FML’s business objectives;

Identify manpower requirements and liaise with HR for recruitment;

Manage performance of business managers/ executive team members;

Develop innovative ideas for existing and new products in close liaison with Team Leader – and broadcast, radio and print team members;

Assist the Business Managers and Business Executives in resolving clients’ issues/complaints;

Develop and orient the team to ensure understanding of brands, products & properties;

Ensure talent management and reviews;

Determine the contribution of each Business Manager, plan for the delivery of agreed targets and closely monitor performance by holding regular meetings with the team to review and plan performance and to provide guidance;

Provide regular reports as required by on sales performance, market intelligence and trends;

Review debt status of the client’s accounts to determine credit worthiness and to recommend way forward;

Evaluate FML’s products performance against competition through research data, with a view to increasing market shares.

The ideal candidate will have the following qualifications:

Graduate in a business related degree. An MBA will be an added advantage;

Expert knowledge with over 5 years, experience in a commercial environment, sales & marketing preferably in a multi-media setting;

Strong customer service orientation and interpersonal skills;
Proven record in managing profit targets in a commercially-oriented environment and experience in leading change management initiatives;

Understanding of the dynamics and complexity of broadcasting media and advertising competitiveness;

Demonstrable ability to grow a profitable business with drive and commercial acumen in an organization embracing change; and
Leadership, strategy, analytical and commercial skills.

Interested candidates who meet the above criteria may email their applications and detailed CVs quoting ‘REF: CM/3/2014 Commercial Manager’ on the subject heading to careers@fountainmedia.co.ke by 31st march 2014.

NB: ONLY Individuals who follow the Instructions will be Considered for Shortlisting.