Advertising and Communications Manager


JOB REF: MKT 07/2013

The Position:
Reporting to the Director Marketing, the Advertising and Communications Manager will be responsible for
development of all communication and advertising materials across the region and agency management to
ensure quality service delivery.

Key Responsibilities:
 Manage brand communications for quality and centricity across the group markets.
 Manage the marketing agencies to drive negotiations on price; quality and leveraging entire spend for Kenya market.
 Leverage sponsorships to deliver audience attendance & awareness, excellence in execution of  events, regional buy-in and value-add in negotiations.
 Ensure regional centric communications are developed and support regional teams in creation of  their materials.
 Deliver singular focus to the digital agenda step changing internal communication, websites and  social media sites content, look and feel.
 Support Corporate Relations for Foundation activities to drive visibility.
 Coach, motivate and inspire the A&C team towards excellence as expected of all marketing team members.
 Budget Management for the unit.

The Person
For the above position, the successful applicants should have:
 University Degree in a business field/Equivalent.
 3 years management experience in a marketing role or managing an agency relationship in an organization.
 Knowledge of sponsorships and negotiations.
 Knowledge of competitor modeling and consumer insights.
 Experience in digital marketing and current marketing trends.
 Proven experience in research applications.
 Experience in positively engaging with stakeholders.
 Excellent analytical skills.
 Computer literate - in particular competence in MS Office applications.
 Planning & Organizational skills.
 Ability to work effectively under pressure and tight deadlines.

The above position is a demanding role which the bank will provide a competitive package for the successful
candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level, e-mail address and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke.
To be considered your application must be received by 24th May 2013.
Only short listed candidates will be contacted.

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