Consultancy on Communication

Terms of Reference

Title:                                    Consultancy on development and implementation of a Communication Strategy for the Office of Inspector General (OIG) and National Police Service (NPS)

Organizational Section/Unit:     UNODC Regional Office for Eastern Africa – “Promoting the Rule of law and Human Security in Eastern Africa - The Police Reform Programme in Kenya – KENZ04

Duty station:                                      Nairobi (Kenya)

Proposed period:                            October 2013 – March 2014 (6 months)

1.             Background of the assignment:

UNODC assistance to Police reforms falls in line with its mandated activities which include upgrading crime prevention and criminal justice systems as well as promoting the Rule of Law. UNODC as the custodian of United Nations standards and norms in crime prevention and criminal justice holds a mandate to support Member States in building fair and effective criminal justice systems and developing crime prevention programmes As part of its mandate, UNODC intends to provide technical assistance and advisory services that will assist in the development of the necessary regulatory and administrative framework for OIG in Kenya.

Over the past few years, Kenya has made significant strides in reforming the Police Sector. In August 2010, Kenyans adopted a new Constitution which establishes in Article 243 the National Police Service (NPS) consisting of the Kenya Police Service and the Administration Police Service.  An Inspector-General (IG) is in charge of the NPS, with two Deputy Inspector-Generals being in charge of the KPS and APS respectively. The functions and powers of the IG are further spelt out in Article 10 of the NPS Act. He was sworn into office on December 24th, 2012.  The IG is in the process of establishing his office and taking the reform process forward. A proper communication strategy is critical for the successful implementation of the on-going police reforms in Kenya, since this reform has to be effectively communicated not only to the public but also within the Service.

2.             Purpose of the assignment:

The purpose of the assignment is to provide technical assistance and advisory services to the Government of Kenya, to develop and implement a comprehensive communication strategy for OIG and NPS. The Consultant will perform specific additional tasks in relation to the development of the Communications Strategy already developed.

3.             Specific tasks to be performed by the consultant:

Under the overall supervision of the Regional Representative in the UNODC Regional Office for Eastern Africa (ROEA) and the UNODC ROEA Head of the Criminal Justice Programme, and direct supervision of the UNODC Programme Coordinator (Police Reform), the incumbent will perform the following substantive duties and responsibilities:

·         Assess existing communication policies and strategies developed and/or adopted by the Government of Kenya in the Police, Justice and Security Sector;

·         Develop a NPS Communications Strategy together with an Implementation Plan, including not limited to:

Ø  a strategy to address Police Reforms within the Service and to the Public;

Ø  addressing all relevant stakeholders such as members of the Service, the Media, Civil Society, Ministries and international Development Partners;

Ø  how to reach out to communities throughout Kenya;

Ø  developing webpages, flyers, press release etc.;

·         Train IG and relevant officers in the NPS on the Communications Strategy, including on how to prepare/draft a wide range of materials, talking points, press releases and advisories, news briefs, fact sheets for inclusion in media kits and further public outreach;

·         Advice on corporate branding of the NPS (logo, vision, mission, slogan etc.), if necessary;

·         Support the implementation of the OIG and NPS Communications Strategy;

·         Assist the OIG in establishing the NPS’s Communications Outreach Unit, if necessary;

·         Train the members of the NPS’s Communications Unit on the Communications Strategy;

·         Monitor and measure the impact of the Communications Strategy and make adjustments accordingly;

·         Ensure the promotion and increased understanding of NPS’s new mandate and reform agenda in the country through the use of diverse types of media and communication tools as appropriate, including utilizing innovative and emerging communication tools and new media in support of the Communications Strategy;

·         Enhance the understanding of journalists and key interlocutors on NPS’s mandate and Police Reforms;

·         Perform other relevant duties/tasks as required.

4.             Expected Outputs:

·         A comprehensive NPS Communications Strategy developed and in use;

·         An Implementation Plan for the Strategy finalized;

·         Training programme for the IG and relevant officers in his office on the Communications Strategy developed and undertaken;

·         Impact of the Communications Strategy measured;

·         A better understanding of the mandate of the NPS and Police Reforms within the relevant target groups (NPS, Civil Society, and Journalist etc.)

·         Continuous advisory and mentoring services to IG provided.

5.             Dates and details as to how the work must be delivered:

Under the overall supervision of the Regional Representative in the UNODC Regional Office for Eastern Africa (ROEA) and the UNODC ROEA Head of the Criminal Justice Programme, and direct supervision of the UNODC Programme Coordinator (Police Reform), the incumbent will perform the following substantive duties and responsibilities. The consultancy is to be performed over a period of six (6) months, starting in September 2013 and ending in February 2014.

6.             Indicators to evaluate the consultant’s performance:

·               Timely delivery of advisory services and technical assistance;

·               Quality of written work;

·               Facilitating the involvement of all relevant parties (e.g. NPS, civil society) to develop the tools and roll out plans;

·               Interim reports and the comprehensive final report are output oriented.

7.             Qualifications:

·               Advanced University degree in Journalism or Communications from a recognized University;

·               At least seven (7) years of experience in Kenya in conceiving and implementing Communication Strategies;

·               Pervious professional experience working with international organisations is an asset;

·               Ability to advocate effectively;

·               Excellent verbal and written skills in both English and Kiswahili;

·               Strong understanding of outreach and advocacy.

8.  Application Procedure:

Interested and qualified candidates should submit their application which should include the following:

1.                   UN Personal History Form (P11) found on this link: https://inspira.un.org/psp/PUNA1J/?cmd=login&languageCd=ENG&.

2.                   Detailed Curriculum Vitae.

Please quote “Implementation of a Communication Strategy for NPS- UNODC” in the subject line.

Applications should be emailed to easternafrica@unodc.org to reach us not later than Wednesday, 2 October 2013 at 4.00 P.M Kenya Time.