Business Development Manager - Affinity & Direct Corporate Business



JOB LOCATION: CfC House, Nairobi
DEPARTMENT: Sales and Distribution

KEY OBJECTIVE OF THE JOB:
To grow and manage the Affinity Channel, Broker and new direct Corporate business by establishing  relationships,  ensuring  acquisition  of  new  business  and  retention  of acquired/existing ones to achieve business targets.

KEY TASKS: 
• Prospect, develop and create partnerships with targeted organizations in order to generate affinity y new account sales, new direct corporate business and portfolio growth 
• Develop sales budget and marketing strategies to achieve business targets
• Ensure Affinity Partners, direct Corporate business and Group Life Schemes financial objectives are met/exceeded by securing additional opportunities for marketing.
• In conjunction with the business, Design  and  develop new  innovative insurance solutions to satisfy the current market segment
• Grow affinity and direct Corporate sales and ensure quality across multiple clients and group life products. 
• Monitor and manage the performance of affinity & directs Corporate clients with regards to profits, claim ratios  and standards
• Act  as  the  primary  contact  for  Affinity  scheme/direct  corporate  business  and communicate regularly with partners to move initiatives forward.
• Capture and analyze affinity channel & direct Corporate channel  performance data, including customer touch point analysis
• Understand  Affinity  Partner’s  goals/objectives  and  translate  them  into  actionable solutions to drive profitability and partner/constituents satisfaction
• Be involved in planning aspects around the development and growth of Affinity Programs ( product enhancements, program enhancements, and the development of new  Affinity  channels to help grow new business acquisition)
• Lead, develop and implement long term customer centric sales plans for affinity, broker & direct Corporate channel to drive new business acquisition and retention of renewal business.
• Build  and  strengthen  relationships  with  our  affinity  partners  and  direct  corporate business  to maximize business return at every opportunity and ensure retention
• Develop and train an alternative sales distribution network for the target products.
• Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.

Academic and Professional Qualifications:
• Bachelors degree in a business related field
• Insurance Industry professional qualification : ACII or FLMI and  COP is an added advantage
• A strong  qualification  in Sales & Marketing  

Experience: 
• A minimum of 4 years work  experience in an insurance/financial services industry, 3 of which  are in direct insurance sales preferably  to Corporate  client
• Key account management 
• Excellent relationship management
• Experience in  a Partner marketing environment
• Experience in business development and marketing of group insurance products
• A  strong  knowledge  of  insurance  and  financial  services  regulatory  compliance requirements
• In depth understanding  and delivery within a relevant operating environment

Specific Computer Skills:
• Proficiency in Microsoft  Office
Personal and Interpersonal Skills:
• The incumbent should possess Strong presentation and organizational skills
• Have the ability to spot an opportunity and turn it into a viable business proposition, 
• Strong commercial acumen,
• First class Sales, Marketing and Negotiation Skills, 
• Effective communication skills, 
• Working knowledge on group life with strong marketing/sales skills,
• Excellent networking, social and interpersonal skills. 
• Self motivated assertive and result oriented. 
• The incumbent must also be a person with impeccable honesty and integrity. 

If  you  meet  the  requirements  of  the  above  position  please  send  an  email  application together with detailed and updated CV and contacts of three professional references to
hr@cfclife.co.ke by 24 August 2012.


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